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Blue Chip and Rizla Suzuki

IN the fast paced world of motorcycle racing every aspect of the Rizla Suzuki team has to be kept up to date and that includes the computer infrastructure used in the garage at every test and race weekend.

Keeping the Rizla Suzuki technology up to date and running smoothly is a company called Blue Chip which is one of the UK's leading providers of Information and Communication Technologies. Not only does Blue Chip keep Rizla Suzuki up to speed with the fast advancing world of IT but it is also a sponsor of both the British Superbike and MotoGP teams.

Blue Chip is limbering up for its second season with both teams and the partnership is working well for all parties involved. Blue Chip Managing Director, Richard Cook said: As an existing customer, it was a natural progression for Blue Chip to become the official IT provider and sponsor of Suzukis Super Bike and MotoGP teams. Suzuki and Blue Chip are both dedicated to maximum performance making this sponsorship an ideal fit for both organisations.

Although not a motorcyclist himself, a number of the Blue Chip staff are riders and very keen race fans too. We love it, and so do our customers, continued Cook. We have attended numerous races and track days providing our customers with hospitality and a really good day out this has subsequently built strong customer relations and has proved conducive to business.

The association with the teams has also helped with Blue Chips brand exposure and general publicity. Cook said: We have helped the team share information across both sides of the garage and we are involved with trackside IT and telemetry. The team provided us with bikes to use at our new office launch to make it interesting and it worked a treat. We use them as much as possible."

Blue Chip is currently gearing up for the launch of its new office in Leeds which will take place on the 13th March. John Reynolds, three times British Superbike Champion, will attend along with two Rizla Suzuki girls picked from the Blue Chip Model competition currently running on the Rizla Suzuki web site.

Another Blue Chip promotion in conjunction with Rizla Suzuki will kick off on eBay on Thursday 14th February and that will give race fans the chance to bid on Rizla Suzuki race replica.

For up dates on the Rizla Suzuki British Superbike Team please visit